The Dark Side of Lottery Advertising

A lottery is a form of gambling in which numbers are drawn to determine the winner or winners of a prize. The term is also used in other settings to refer to a random drawing of numbers for something that has high demand and limited availability, such as units in a subsidized housing block or kindergarten placements in a public school. In financial lotteries, participants bet small amounts of money for the chance to win a large sum of money. Many states regulate and run state-sponsored lotteries, with proceeds often going to good causes in the community.

The first recorded lotteries were held in the Low Countries in the 15th century, to raise funds for town fortifications and to help the poor. The word comes from Middle Dutch loterie, from lot “fate” and rief “selection.”

Despite their popularity, lotteries are a gamble. People like to play them because they are fun and easy to participate in, and because of the allure of instant riches. But there is a dark side to these games: They promote gambling, which can have serious negative consequences for the poor and problem gamblers, and they offer a meritocratic belief that we are all entitled to wealth if we try hard enough.

While lottery advocates argue that the winnings benefit a specific public good, studies have found that the objective fiscal circumstances of a state do not have much influence on whether or when it adopts a lottery. And because they are run as businesses with a focus on maximizing revenues, advertising necessarily involves promoting gambling in ways that are likely to alienate some of their target audiences.

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